Welcome to The Content Creation Cookbook – our guide to creating engaging content for the New Zealand market.
We wrote this because the more clients we talk to, the more we hear that while companies understand the value of content marketing, they’re a bit intimidated by the realisation that it is a hungry beast that constantly demands new ideas and fresh material.
The objective of this eBook is to give you the foundations to creating your own reservoir of content ideas, as well as some of the skills and, in particular, the critical thinking tools you will need to make sure you’re delivering content that is engaging, relevant and timely. Please enjoy!
Start at Page 1 or skip to your preferred chapter via the content menu below.
A note from the author
Chapter 1: What is content marketing?
Chapter 2, Part 1: Why do we need to take content marketing seriously?
Chapter 2, Part 2: Exposing the dangers of content clutter and bad content
Chapter 3: How to create content that is unique to you
Chapter 4, Part 1: Engaging with content
Chapter 4, Part 2: How to gather the information about your audience
Chapter 4, Part 3: Segmenting your buyer personas
Chapter 4, Part 4: How to develop an empathy map
Chapter 4, Part 5: Organise your content according to the decision-making cycle of your market
Chapter 4, Part 6: A local New Zealand example
Chapter 5, Part 1: Relevance is at the heart of dynamic and responsive content
Chapter 5, Part 2: Some thoughts on advertorials
Chapter 6, Part 1: How to structure stories; two easy formulas – Example A, the problem story
Chapter 6, Part 2: Example B, the archetype story
Chapter 7: Publishing simplified
Chapter 8: Conclusion: Put your audience first