Good content is the beginning of everything – websites, social media and other marketing tactics all need up to date, interesting content that adds value to the audience by informing, educating and entertaining them. Here’s how to do it.
I hope you take on board the ideas and use some of the tools, but most of all I hope this eBook helps you in some way to deliver high value, good quality content that doesn’t disappoint.
Colin Kennedy
Head of Content
Espire Media
colin@espiremedia.com
M: +64 027 2456060
www.espiremedia.com
About Colin Kennedy
Colin Kennedy is an online marketing and content strategist, writer and editor. He is Head of Content at content house Espire Media and editor of Marketing Online magazine.
With more than 20 years experience in journalism, public relations and marketing, his previous roles include newspaper and magazine editor, CEO of New Zealand Agritech Inc. and marketing director for BNI New Zealand.
He applies his publishing and marketing experience to help a range of corporate and middle market companies develop strong online content marketing strategies and programmes.
A previous member of the Panel of Judges for The David Awards, Colin has worked with Britestar and Conferenz to deliver content marketing workshops, as well as with New Zealand Trade and Enterprise on several ‘path to market programmes’ and ‘dragon’s den’ panels.
Next page… Chapter 1: What is content marketing?